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In a report for FoxBusiness.com, Matt Egan takes a closer look at how and why teams sell naming rights to 
corporations for their news stadiums, such as the Mets have done with Citigroup and Citi Field.
Egan talks about the subject with Yankees COO Lonn Trost, Jeff Knapple of Wasserman Media, and me, Matthew Cerrone of MetsBlog.com, who says…
“I’m far more concerned with what they are doing on the inside of the stadium than the name on the outside.”
…i will say this, though, my only issue with naming rights, which i told egan though he did not mention it in the report, is that it would be quite annoying if the name on the stadium changed every other season like it does for some teams…of course, the name will hardly impact whether or not i buy tickets to a game, which is all the team is concerned with i would bet…
…hmm, $400 million divided by 20 years is $20 million per year…hey, so, assuming Citigroup is still in business next season, how about they kick in a few more million, the Mets trade for Johan Santana and they write Citigroup on his back instead of his last name…
…that’s a joke, by the way…
Johan Citigroup – that has a nice ring to it.
If his ERA jumps to 4.50 by mid-season, will his “stock” plummet?
but no money for the likes of arod. tsk tsk…..
(mets dont need a power bat anyway….3rd place….YAY!!!!)
Weren’t you attacked on other threads for similar posts? We didn’t have an opportunity to shell out money for AROD because the Yankees resigned him before we had a chance. What other big bat on the market are you talking about?
napes, all he ever posts is that the mets didn’t get arod, blah blah blah…
I don’t know what his point is..cause hes obviously incorrect..
You’re right – I’m noticing a trend.
i’m starting to think “squad” is either the same person or they share a brain lol
How long have you been reading this blog for? Obviously not too long.
A-Rod wanted to be a Yankee. Boras (and Natasha) wanted him to test the waters.
A-Rod begged Hanky “The Christmas Poo” to take him back. (or that was probably the condition agreed upon between both parties to tell the media to save Hanky some face).
Mets never had a shot at A-Rod. While I would have liked to make a pitch for him, that’s the reality. Deal with it….YAY!!!
“…that’s a joke, by the way…”
you may be joking, but the truth is that Citigroup would essentially be paying Santana’s salary. Met’s get zero now for naming rights, so the $20 Million is ‘found money’. It’s like getting Santana for free.
Actually that’s an interesting point. Does that mean that Banco Popular paid for Beltran?
That would be a true statement if Wilpon wasn’t paying anything for the new park.
I understand…the Citi money is really to help offset the building cost….but, hey, maybe Wilpon would go for it anyway. “Fred, it’s like we’re getting him for free!”
:-)
(Birds wont nest below this level)
Bird
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O <== Poop
yea, but the mets also pay nothing for the stadium they are currently in. so basically they are now paying 800 million for the stadium which will be offset by the 400 million that citigroup is paying them.
$800M – $400M = $400M
$400M > $0
Exactly what is offset?
It’s not like getting Santana for free because that’s not all it’s going to cost the Mets. You’re also mortgaging the WHOLE farm. When is everyone going to realize money is not the only issue!
I just hope we never adopt the style that the Japanese use.
The team’s first name is the owning corporations name and not the city that they play in. However, the teams are notorious for spending more on the team than the team brings in, instead relying on their name as advertisement for their other products (mostly railway services and media outlets).
The Mr. Sparkle Lions
Osaka Seafood Concern
“Knife-a goes in, a-guts come out. That’s what Osaka Seafood Concern is all about.”
You got it fishbulb!
The MLS New York Red Bulls anyone?
The Drake’s Yankee Doodles
The Iso-Toner Red Socks
The San Francisco Zoo Tigers
“But Dannyb, they play in Detroit.”
Aha….The San Francisco Zoo Tigers of Detroit.
the tampax red socks?
who else things of the southpark bit with the asian guy that is mad at the stupid mongorians for always tearing down his city wall – and then runs a business called city wok and city airlines?
that’s how i will pronounce citi field – ah, wewcawm to schitty fewwd
My FAVORITE episodes…..”Just because I eat rice, and drive rearry rearry srow does not make me a stereotype!”
“G-damn Mongorians!! Stop tearing down my schitty warr!!!!”
wow.
i know you’re quoting, but that’s incredibly r4cist for you to re-post it and enjoy it so much.
wow, they filter “r a c i s t?”
nice one matt!!!
want to add a clarification (sort of) but it wont let me
namley though individual quotes from south park can be considered r4cist, can the show itself be considered that way, as they poke fun equally at all groups, without showing preference toward any single one?
Personally, I consider the Simpsons to be worse, as Apu is depicted as a typical Indian stereotype, but that is the only group consistantly made fun of in that sense…Not that I get up in arms about it or anything, but thats a big difference, I think.
Come to think of it, they get Apu pretty badly each time.
of course its wacist – thats what makes it funny! its not that mean either. its just talking about an accent. big deal, its not like its a slavery or holocaust joke.
Damn You Waryy Jones, stop hitting the Barw over my schitty Warwl…
Citi is having a really difficult time right now, selling out some of their business to Dubai… I would not be shocked to see thdm take an early ‘out’ on this deal with the Mets…
my grandfather lost like 40% of his net worht because of citi. i know that he still wants them to keep the naming rights though. (he works for smith barney which is owned by citi)
I noticed this article, like virtually every other on the topic, ignored the fact that the Yankees are receiving a $10 million rent discount from the city specifically so they don’t have sully their new stadium with a corporate name. Yep, you and I (well, we New Yorkers, anyway) are essentially serving as Citibank for the Empire.
So Lonn Trost (Boy, can you imagine what a dillhole a guy named Lonn Trost is?) can get off his high horse, the way he sniffed “We will not be renaming Yankee Stadium”.
Both teams are getting significant help from the city/state in terms of tax breaks or subsidies for their new stadiums. I am pretty sure the monies saved will be about equal. You can bet both organizations are keeping an eye on the other to make sure of this.
However, both teams are essentially paying for their new stadiums out of their own pockets.
Yes, both teams are being heavily subsidized. But this particular amount was earmarked for this specific reason, and no similar earmark allowed us to keep the Shea moniker.
Not that I’m saying I’d turn down $20 mil from a new sponsor. What really grinds my gears is the superior tone this Yankee COO creep takes, the same tone Yankee fans will no doubt take over the next 20 years.
Dak, you mean the comments by Trost? I just read the article and didn’t find anything he said to be annoying.
Also, keep in mind the deal for the naming rights was done way before the Yankees got that latest tax break/subsidy. I believe like 2 years ago?
Frankly, I think what the Yankees are doing is preferable — not selling naming rights to the entire stadium but instead to certain parts of it — like entranceways or common spaces. Why didn’t the Mets do that? I also don’t like it that the Mets cut capacity so much. The Yankees didn’t cut theirs that much and will probably reap additional revenues from the extra seats. Why didn’t the Mets increase capacity instead? I would have liked to see them keep the name Shea Stadium.
Trost seemed haughty. “We won’t be renaming Yankee Stadium”. I imagined a sneer.
I would prefer “Shea”, but $20 mil is tough to turn down.
I think building a 45K seat stadium is absolutely preposterous. We averaged 48K this past season!
The stadium capacity issue is a perfect example of why, in many cases, the Yankees make better pure business decisions than the Mets.
I read some argument that there would be diminishing returns with higher capacity at Citifield because of higher building/maintenance costs. But I just can’t believe that. I think Wilpon sometimes makes the sentimental decision. And he kept the stadium smaller so it would remind him more of Ebbets field. But that’s not a good reason for limiting capacity the way they did. It’s a poor business decision.
Perfect Sponsor:
Met Life
thats what we were hoping for….but apparently they wanted to replace Mr.Met with Snoopy, and personally for me, thats a deal breaker.
Just give Mr.Met a snout and we’re good to go.
As if a walking man with a baseball as a head wasn’t enough; we’d then have a walking man with a baseball as a head and a snout like a dog.
Better than a furry green creature with a trumpet for a nose
hows about met food??
are they still around? that was my primary super market growing up, but i thought key food eventually beat it out of business.
+2,000 the money i have in my met life account
hows about putting a chicos bail bonds advert on their uniforms??
+2
We can stick Tatum O’Neal in the 2 hole . . .
yikes
Trade Reyes and have Tanner lead off?
dannyb
don’t tell me you missed that one
Missed what one?
LOL
McEnroe tried that and ended up divorced!
tatum was at a mets game and asked for a speedball so they got jeff reardon to throw a fastball at her lol i crack myself up
I thought she was a 3 input pitcher
comeon pointsguy i deserved better than+2 by the way ne1 here thingk that firemetsmanagement is matts evil twin ?? think about it he is matt in bizzaro world plus his mets logo is reversed on his cap
lets go lupus!!!!
the “2″ wasn’t a measure of your comment but an emphasis on mine.
oh ok sorry man still pissed off at my 20% increase
by the way ne1 know any new helen keller jokes???
Why did Helen Keller’s dog run away?
helen keller was raceist
When Turner owned the Braves and signed Andy Messersmith, one of the first free agents, he put the word “Channel” above Messersmith on the back of his uni number (which was 17). He was trying to promote WTBS, channel 17, back in the days before the superstation. Kuhn immediately ordered him to change it back to Messersmith.
I have no idea why anyone cares what the stadium is called. If the Mets want to make money off it, fine.. They could call it Met Poop Stadium for all I care!
Awesome! And when we go to games, we can just say “I’m going to watch a game at ‘The Poop’ “
What about King Yooz Bin Phar Teen
I got an email saying that a distant uncle is the king if nigeria, and he just died. All I have to do is give my bank account info and I get all his riches! Maybe I’ll buy the team!
Hey, I got an e-mail like that too. Maybe we’re related. Awesome.
ruh roh – more wacism!