Read: Naming Rights

by Matthew Cerrone on January 3rd, 2008 at 12:44 pm

In a report for FoxBusiness.com, Matt Egan takes a closer look at how and why teams sell naming rights to corporations for their news stadiums, such as the Mets have done with Citigroup and Citi Field.

Egan talks about the subject with Yankees COO Lonn Trost, Jeff Knapple of Wasserman Media, and me, Matthew Cerrone of MetsBlog.com, who says…

“I’m far more concerned with what they are doing on the inside of the stadium than the name on the outside.”

…i will say this, though, my only issue with naming rights, which i told egan though he did not mention it in the report, is that it would be quite annoying if the name on the stadium changed every other season like it does for some teams…of course, the name will hardly impact whether or not i buy tickets to a game, which is all the team is concerned with i would bet…

…hmm, $400 million divided by 20 years is $20 million per year…hey, so, assuming Citigroup is still in business next season, how about they kick in a few more million, the Mets trade for Johan Santana and they write Citigroup on his back instead of his last name…

…that’s a joke, by the way…

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