Note: I Don’t Own Anything About It

As some of you know, my wife and I spent the last week traveling up the coast of California while on vacation.

While walking on a street in Beverly Hills, a man stepped in front of me, smoking a cigarette, pacing and swearing while ranting and raving on his cell phone.

I turned to my wife and said, “Wait, that’s Giuseppe Franco.”  Sure enough, we happened to be walking in front of his ‘famed Beverly Hills salon,’ as the repetitive commercial says.

For those who do not watch SNY, Franco is an owner of a hair salon and spokesman for Procede, a company which he does not own – in fact, he doesn’t own anything about it.  However, in the span of a nine-inning broadcast, you will see his face and the commercial for Procede roughly a dozen times per night.

My wife insisted I stop him and take a picture, figuring MetsBlog’s readers would get a kick out of it.  I tried.  We waited for five minutes, but the man was pacing and swearing and smoking and yelling in to his cell phone, while wearing a black t-shirt, slick-back hair and leather wrist bands. 

Honestly, it was the best Andrew Dice Clay impersonation I have even seen.

On at least 10 occasions he repeated the phrase, ‘Well, tell him to go F**k himself,” all with the same Euro-Jersey accent he speaks with in the infamous ad for Procede.

Eventually, it became quite clear that, even if he did make himself available, this was not a man I should be standing next to asking for a photograph, especially with my smart-ass way of speaking – and so my wife and I took off, but not before she snapped a photo of him in action.

For more on Franco, check out this YouTube clip.