Matthew Cerrone

Note: I Don’t Own Anything About It
By Matthew Cerrone - Jul 23, 2008 12:23 pm

As some of you know, my wife and I spent the last week traveling up the coast of California while on vacation.

While walking on a street in Beverly Hills, a man stepped in front of me, smoking a cigarette, pacing and swearing while ranting and raving on his cell phone.

I turned to my wife and said, “Wait, that’s Giuseppe Franco.”  Sure enough, we happened to be walking in front of his ‘famed Beverly Hills salon,’ as the repetitive commercial says.

For those who do not watch SNY, Franco is an owner of a hair salon and spokesman for Procede, a company which he does not own – in fact, he doesn’t own anything about it.  However, in the span of a nine-inning broadcast, you will see his face and the commercial for Procede roughly a dozen times per night.

My wife insisted I stop him and take a picture, figuring MetsBlog’s readers would get a kick out of it.  I tried.  We waited for five minutes, but the man was pacing and swearing and smoking and yelling in to his cell phone, while wearing a black t-shirt, slick-back hair and leather wrist bands. 

Honestly, it was the best Andrew Dice Clay impersonation I have even seen.

On at least 10 occasions he repeated the phrase, ‘Well, tell him to go F**k himself,” all with the same Euro-Jersey accent he speaks with in the infamous ad for Procede.

Eventually, it became quite clear that, even if he did make himself available, this was not a man I should be standing next to asking for a photograph, especially with my smart-ass way of speaking – and so my wife and I took off, but not before she snapped a photo of him in action.

For more on Franco, check out this YouTube clip.

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81 Comments »

Comment by ravi3
2008-07-23 12:24:40

3 words, Cerrone….A MAZE ING

Comment by giuseppe franco_procede
2008-07-23 12:57:40

Sorry Matt…I really don’t own anything about it…and you were in my way!

Comment by giuseppe franco_procede
2008-07-23 12:59:27

And for your information, I was yelling at Gary Busey!

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Comment by mackeysasser
2008-07-23 13:15:08

LMAO!!!! Well done!

 
Comment by Louis619
2008-07-23 13:17:37

Stop the Daily Regimen!!! Get off the Life sense of Drugs!!

 
Comment by kistics
2008-07-23 13:54:22

LOL

 
Comment by giuseppe franco
2008-07-23 17:19:14

Imposter

 
 
Comment by Notorius SamIAm
2008-08-09 17:43:42

Hi … I m a big met fan who saw juiseppe on daily news live. I also know of the salon because of the 150 times they play the procede ad on sportsnet new york during every met game (as you/juiseppe so eloquently put it). Anyway, he referenced a website with juiseppe t-shirts where profits go to charity but never mentioned the site. I was hoping someone could ask him or get back to me with the name of the website as I would like to purchase one … esp with the commercial and the fact that the profits go to charity. Pls get back to me at this email, sam@samquain.com as soon as ur able to do so (I have been working on this for like a week with no luck). Thx for the time. Sam from manhattan

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Comment by Notorius SamIAm
2008-08-21 14:07:45

Hi … I m a big met fan who saw juiseppe on daily news live. I also know of the salon because of the 150 times they play the procede ad on sportsnet new york during every met game (as you/juiseppe so eloquently put it). Anyway, a website was referenced with juiseppe t-shirts where profits go to charity but never mentioned the site. I was hoping someone could ask him or get back to me with the name of the website as I would like to purchase one … esp with the commercial and the fact that the profits go to charity. Pls get back to me at this email, sam@samquain.com as soon as ur able to do so (I have been working on this for like 3 weeks with no luck). Thx for the time.

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Comment by Prismo
2008-07-23 12:27:29

This is the best entry in the history of Metsblog.

Comment by kingman 26
2008-07-23 12:29:01

I agree with Prismo.

This is almost too hilarious for words!!

Comment by ravi3
2008-07-23 12:34:10

definitely helped me forget about last night….Oh..wait..

Hey Cerrone–maybe you can get Franco to be a spokesman for this site…He won’t have to change his pitch at all, because he doesn’t own the site…in fact, he doesn’t own anything about it.

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Comment by UpperDeckDweller
2008-07-23 13:11:04

“He’s Giuseppe Franco, hes not putting his name on the line for something that doesnt work….”

Metsblog works just fine, so i think you may be able to work that deal out…

I agree with Prismo, that was a hilarious post.

 
 
 
 
Comment by tinathemetsgrl
2008-07-23 12:29:16

I just died.

Comment by narcyfour
2008-07-23 12:40:27

This is without question the funniest thinkg I have read in a while. However, were Gary Busey to have entered and applied his quarter second cameo bear hug to calm down Franco, I would have enjoyed the story much more.

Incidentally, were i you Matt, i would have asked my wife to fetch me a mocha latte, so as to not witness me clothesline Franco with the efficiency of the Iron Sheik in his prime.

I would have then pissed on my hands while he was lying on the pavement, and rubbed it through his disgustingly dyed black head of hair and say, “Hey, this is moises Alou mixed with Jorge Posada’s piss, it helps grip when exerting pressure sans batting gloves while batting. Hey, I dont own the piss, i dont own anything about it, I’m not putting my piss on the line here.” Start, using Moises and Jorge’s piss in your hair……Right now.”

Comment by starz31
2008-07-23 13:03:26

You certainly thought too much about your post..lol

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Comment by narcyfour
2008-07-23 13:05:12

thanks, I wonder if you are able to conceptualize at all, let alone expound on your concepts with any precision whatsoever.

 
Comment by starz31
2008-07-23 13:09:32

oh I pictured it alright…besides rubbing piss in his hair, the clothesline alone would be worth admission.

 
Comment by narcyfour
2008-07-23 14:36:07

alou should sell his piss and claim he doesnt own anything abou it.

 
 
Comment by 1DoggLJ
2008-07-23 14:26:40

Absolutely Hilarious!

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Comment by Dirtysanchez
2008-07-23 12:31:48

great post matt.
Wonder if he was talking to busey

Comment by There's Always '09
2008-07-23 12:38:15

Maybe he was talking about Delgado who refused to do a spot for him. Can’t blame him, doesn’t seem like it has worked for him.

 
 
Comment by Lightweis
2008-07-23 12:32:06

Posts like this are the reason I love this blog. Great stuff Matt

Comment by MetsFan4Decades
2008-07-23 12:50:38

Same here. Thanks for the chuckle, Matt. Only thing worth smiling about after last night…..

 
 
Comment by Mr. Bananagrabber
2008-07-23 12:33:19

You should ask him why, if he doesn’t put his name on something that doesn’t work, he embraces Gary Busey. I’m pretty sure that dude hasn’t worked in years.

Comment by Keith's 'Stache
2008-07-23 12:45:55

he has worked … if you watch entourage you will see him at his finest

Comment by Mr. Bananagrabber
2008-07-23 13:29:32

I’ve seen him on Entourage, yeah. I just meant it to be ironic(?)/stupid. I can see him on Celebrity Fit Club too, but I wouldn’t call that work.

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Comment by BatteriesForRocker
2008-07-23 18:07:07

He was also in Gingerdead Man. Fantastic Movie about a little gingerbread man that kills people.

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Comment by koosman
2008-07-23 12:33:55

I do not envy you seeing this man in person. His commercials are the reason they put a mute button on the remote.

 
Comment by dominicanboy08
2008-07-23 12:34:09

LMFAO!!!..GREAT POST MATT!!

 
Comment by krumbledkookie
2008-07-23 12:34:40

Matt, you and your wife are awesome for so many reasons - the content of this post covering most of them.

 
Comment by Justin4383
2008-07-23 12:38:12

Wow

Comment by starz31
2008-07-23 13:11:52

that sums it up

I wonder if Matt’s post violates the comments policy of this site.

 
 
Comment by HeadlinerG60
2008-07-23 12:38:13

Greatest post in the history of the internet and a nice way to forget about last night.

 
Comment by FlyingDadBomb34
2008-07-23 12:38:19

Seriously, I don’t know what’s more hilarious, that or the endless array of Dick Pole jokes the other night.

Comment by boozermetsfan
2008-07-23 12:42:06

this guy sounds like a real dick.

good for u to get away and enjoy the cali weather.